Eichborn: Creative Advertising

I think it's actually kinda of gross - but take a look at this little stunt that the German publishing company Eichborn pulled off at the Frankfurt book fair. They tied tiny little banners to LIVE FLIES and sent them zooming around the conference. Certainly attracted a lot of attention. I just wonder....why didn't they use butterflies...? (Ah...now reading....Eichborn's logo is apparently a fly...ok...there was a specific connection.)

Note: at the end of the video there are two screens. The first one says (more or less): "No flies were harmed." And the second says "The banners fell off after some time because they were attached with wax."



Looks like the little campaign might have been created by Jung von Matt in Stuttgart - an agency with generally good ideas. I think they accomplished what they wanted to, I just personally get yucked-out by the flies. But I guess you can buy flies at pet stores (to feed your frogs....?) and butterflies might be harder to come by. They could have dropped by my apartment to pick up a whole bunch of ladybugs though. We have an infestation every year about this time when it starts to get cold.