Saturday, April 17, 2010

Sit Down And Pay Attention!

Great ad from deutsche bahn this morning. All those little red seat
covers on the bikes outside my gym??? A campaign to promote the one
day train ticket for all of bavaria. For 20 euros, you can ride
wherever you want all day on the db rails. I assume that price
includes a bike pass as well... Wish i had arrived some 30 min earlier
so they would have put a seat cover on my bike too!!!!

1 comment:

Unknown said...

love this idea. i'm gonna use it somewhere one day for sure. maybe you'll get a cover soon as it appears to be a new mktg tool.