Behavioral Targeting (Yes), Execution (No)

What I like on Facebook at the moment is the fact that it seems to be doing behavioral targeting successfully. The ads that are being served up to me these days are more often than not things I am interested in. Read: travel, technology, singapore, etc.

So this morning, I saw an ad off on the side for a contest where you can win a free trip to Singapore. Cool. So...click.

Have to add an application...well...ok.



























But then you click through on this page...to the Contest sponsor website (Uniquely Singapore)...and you get this:











Still theoretically ok. Until....you click further and get this:









At which point you write a short letter of complaint.